The Grammar of Glamour explores the business of surface appearances through the use of imagery within independently owned businesses concerned with the manufacture of glamour. The intention is to ask how the spell of glamour can be broken. And at the same time how the power of material objects can transform the identity and status of those who own them. We cannot now begin to imagine what non-photographic glamour might be like, but we can ask what it represents within an economic, political, even philosophical, system. “…the fashion object …reveals how far we, as consumers, are from perfection. Fashion’s reminder of fragile mortality is perhaps shared with art, both manifesting fatality – their own failures to endure and to satisfy our desires – in the circulation of common tropes and shared lifestyles.” Chris Townsend Rapture: Arts Seduction by Fashion p8
